Donor management is simply the process of tracking the details of your donors and your interactions with them, and then using that information appropriately. Appropriate donor management can improve your fundraising. It influences the kind of experience your donors have with your organization and helps you stand out of the crowd. With a dedicated fundraising CRM (Customer Relationship Management) you can get to know your supporters through personal profiles that centralize and track their donor activities and engagement. You can quickly see the data you need to personalize communication, identify trends and opportunities, and activate and rally your supporters.